A well-told story can improve any piece of writing. Here are 5 reasons why:

Demonstrate results

We all want to feel that making a particular decision will make us thinner, richer, smarter, healthier, or happier. Telling the story of a person who did what we’re contemplating doing demonstrates the outcome.

Be more memorable

A story can make us laugh or cry, gasp or smile. The emotion the story elicits will make your information, advertisement, or argument more memorable.

Add weight

Nothing is more credible than real people saying real things.

Connect people to people

We crave connection with other people, even to those we don’t know personally. Stories link us to others.

Shape thinking

For many thousands of years, people have told stories to convey information and emotion. Stories used to be told orally around fires in caves. Today we read them on computer screens. The methods have changed, but the human preference for stories continues.

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