While reading about the topic of website usability, I’ve been struck by something. Website usability refers to the user’s experience. It’s about creating a website that the typical user wants to look at and come back to, rather than a website that only serves the needs of its owner.

Many of the people working in this field are designers, but writers should also pay attention. If a website is difficult to navigate or confusingly laid out, the words–no matter how brilliant–will not be read. Writers need to pay attention to usability, even when usability falls into the domain of  designers, because it’s in the writers’ self-interest.

Writers need to make sure they are producing text that’s easy to read on the web. And they need to do more than hand over their copy to designers and then walk away. The context in which the text will be read matters. Poor design can doom text to be unread.

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