Are you communicating your messages effectively to the right audience? Think about all the messages you receive every day—in person, via emails, on the Internet, in print and radio ads, on TV, and so on. How many of them do you pay attention to or act on? My guess is very few.

You can increase the chances your messages will be effective by asking three crucial questions before you start writing:

1. Who is your target audience? Be specific. If you have more than one target audience, determine who is the primary audience and who is the secondary. Picture your audience in your mind.
2. What message do you want your target audience to take away from your communication? Again, be very specific. Can you put your message in one simple sentence?
3. What action do you want your target audience to take once it has received your message? This is often referred to as the “call to action.” It can be anything from Click Here to Learn More to Vote for Me in the Election.

As you write, keep your answers to these three questions in mind. When you review your draft, ask yourself if you have written to your target audience. Then ask if your message for this audience is clear, and if you have included a call to action.

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